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COURSES

PG Diploma in Sales & Marketing - Syllabus


Introduction:
The diploma shall consist of two core courses covering the generic sales subject. The other two courses shall be in the form of electives which shall be industry /channel specific.


Major Subjects:  

Sl No.

Course Title

Credits

1

Basics of sales  & the sales process

4

2

Selling skills & techniques

4

3

Use of Social Media for sales

4

4

Electives: (A/B/C/D/E/F)

4

A

i)  Institutional Sales Basic

 

 

ii) Institutional Sales Adv.

B

i)  Retail Sales Basic

 

ii) Retail Sales Adv.

C

i)  Channel Sales (Telecom) Basic

 

ii) Channel Sales (Telecom) Adv.

D

 i) Insurance Sales Basic

 

ii) Insurance Sales Adv.

E

i) Banking Sales Basic

 

ii) Banking Sales Adv.

F

i) Tele sales Basic

 

ii) Tele sales Adv.

 

Theory

1 credit =15 hours

 

Practical

1 credit =30 hours

 

 

 

Course Title: Basics of sales & the sales process

 

Main Concepts: 

  • Basics Of sales  • Types of Sales
  • Market analysis  •  The sales process
  • Course Title: Selling Skills & Techniques
  • Main Concepts: Skills required for sales

Course Title: Use of Social Media for sales

Main Concepts: Learning the use of social media for sales.

  TISS COURSES
 
B. Voc - Bachelor of Vocational Education
in Sales & Marketing
PG Diploma in Sales & Marketing PG Diploma in HR & Admin
Certificate in
Performance Management
Certificate in
Training & Development
Certificate in
Payroll Management
Certificate in
Recruitment Management
Certificate in
Administration Management

 

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